One of the very best ways to Leverage the Power of the Group is to share expertise, so Yellow-Tie supports all efforts to do exactly that. Two common methods are:

Special Interest Groups (SIGs)
Early in our development as a trade association, we acknowledged that most businesspeople want to better themselves -- as public speakers, writers, coaches, and so forth -- and found that Yellow-Tie can be the perfect venue for that to happen.

So we designed a process whereby any group of members could form a SIG and work together to achieve a common goal.

You set the direction of your group. Yellow-Tie will help you grow your group and support it with the tools, technologies and business relationships at our disposal. (See "The 18-Percent Solution call-out box to the right for an example of the power of a Yellow-Tie SIG.)

Skills-Enhancement Programs
One business element that binds all Yellow-Tie members is sales. Whether we're full-time salespeople, business owners, attorneys, accounts, consultants, writers, coaches, mentors, trainers, facilitators or something else, we must all increase our proficiency at selling and/or managing salespeople. So as chapters grow, they begin conducting skills-enhancement programs to help attendees improve their sales skills.

In some cases, chapter leaders organize and run these events. In other cases, such as the St. Louis chapter, a Sales SIG takes charge. Regardless, one of the benefits of joining Yellow-Tie is being surrounded by helpful peers who are challenged with the same marketing- and sales-related issues as you.

Visit your chapter's event calendar for details.

Join Or Start A Yellow-Tie Chapter

Yellow-Tie provides everything you need to grow your business through collaboration. Join today!

The 18 Percent Solution

In January 2007, the Speakers SIG in St. Louis designed, built and held an all-day seminar where they taught business owners the tips and techniques for business survival.

Here's what several attendees had to say about the event:

The energy in the room is contagious and inspiring! I can’t wait to get back to work and put these ideas into action.

– Wendy Gauntt

Best business seminar I have been to in a short 22 years of business of my own. Thanks!

– Chris Kramer

High-energy seminar filled with great ideas immediately useful for my business.

– Bruce Burdick

What creative and fun ways to present ideas for marketing, sales and financing tips! Excellent presentations of "how to do" techniques. Thank you for a great day.

– Joy Ann Venverloh

This day has been an outstanding investment. It far surpassed my expectations. Thank you for the great speakers and participants.

– Ann Wilson